Luma
A lightweight, anonymous reflection tool helping employees practice empathy, humility, appreciation, and connectedness through real, everyday moments, built as an extension of AWorld's ecosystem.
- Role
- Research, insight modelling & concept generation
- Tools
- Figma · Miro
The Brief
Practicing what work rarely teaches.
There's no safe, easy way to practice emotional skills like empathy, humility, and compassion at work, reflection is hard, feedback is scary, growth feels lonely.
Process
- 01
Desk research
Grounding
Grounded in AWorld's mission and the Inner Development Goals, Relating and Acting.
- 02
Competitive scan
Benchmark
Comparative analysis of gamification and wellbeing platforms.
- 03
Interviews
Fieldwork
Stakeholder conversations across roles and seniority.
- 04
Affinity to HMW
Synthesis
Insight mapping to sharpen the design question.
"How might we create a space where people can spark meaningful stories from everyday challenges, to ignite empathy, appreciation, and collective growth across teams?"
Archetypes
Three ways in.
The Curious Newcomer
New, eager, seeks guidance.
The Advocate
Shares, leads, encourages reflection.
The Passive Supporter
Observes, engages minimally, reflects when prompted.
Screens
Sparkle → Fire → Charcoal → Gemstone.
Start with a Sparkle to reflect, share support through Fire, learn with Charcoal quizzes, earn a Gemstone. Each step is a small act of care for yourself and your community.
Impact
Employee
Feels seen, builds self-awareness and trust.
HR / L&D
Real-time insight into culture and wellbeing; data-driven trend spotting.
Company
Purpose-aligned culture, stronger retention, morale, and collaboration.
"Organisations often say they value emotional intelligence, but employees are rarely given safe or simple tools to practice it. We wanted to change that."
Learnings
A two-week intensive, learned to balance collaboration with clarity, stay curious past the first idea, and keep circling back to users and the brief.
