All work

Heritage Agents

An internal AI-powered voice assistant concept for an iconic luxury brand's employees, giving them access to brand knowledge and heritage through the company intranet.

Role
Early design direction, research & facilitation
Timeline
3.5-week design sprint
Context
Brand & marketing, external UI team, venture architects

The Brief

Direction before design.

Define a coherent visual and experiential direction before any UI is built, in a brand-sensitive context, with emerging AI technology, requiring alignment across multiple teams.

Process

  1. 01

    Direction & alignment

    Studied the brand's existing digital language and tone, reviewed AI assistant interaction patterns, and created visual moodboards to frame the design direction before UI development began.

    AI assistance type comparison, chat, voice, hybrid, and agent concepts
    Visual inspiration and style direction board
  2. 02

    Workshops & feedback

    Prepared workshop agendas and discussion canvases, structured how stakeholder feedback would be collected, and synthesized inputs for the external design team, ensuring reactions translated into clear, actionable direction.

    Workshop decision boards
    Design priorities and core alignment boards
  3. 03

    Handover & outcomes

    Reviewed and refined interface drafts, suggested UI/UX improvements, and contributed to visual detailing aligned with brand tone, resulting in a clear look-and-feel direction, final interface concepts delivered to the brand, and internal recognition for ownership and delivery quality.

    Mobile voice capture mockup for the assistant
    Desktop assistant interface mockup
Heritage Agents, final hero visual

"Service design here worked at a strategic level, not the interface level , mediating between emerging technology, brand heritage, and organizational culture."

Outcome

  • Clear look-and-feel direction established for the assistant.
  • Structured stakeholder feedback translated into final interface concepts.
  • Concepts delivered to the brand as a handover deck.
  • Recognized internally for ownership and delivery quality.